Published Sept. 2, 2021 - HR Dive
Emilie Shumway, Associate Editor
With the talent shortage still ongoing and workers experiencing unprecedented levels of burnout, employees are currently in a position of unusual power. Employers desperate to keep their businesses running and fulfill demand have offered new health and lifestyle benefits, training and education opportunities, and signing bonuses, among other incentives.
The Starbucks organizers seemed to understand the strategic timing. "With the pandemic and labor shortages ・the fact that for once we're not totally disposable, they need us ・it was the perfect time," Alexis Rizzo, a Starbucks shift supervisor and one of the organizers, told The New York Times.
In their release, the workers described feeling stressed and taxed, like they had "no voice," and being "stretched thin and regularly disrespected." They described the difficulty of working while the store was understaffed, doing "more work for the same pay," and getting conflicting orders, such as to increase drive-thru times but also have more meaningful customer experiences. According to one worker, nearly 30 employees left the team in her first 11 months on the job.
While managers of understaffed businesses are currently in a difficult position ・needing to get the same amount of work done while also trying to retain overworked employees ・the workers' descriptions of their experiences shows the need for managers to prioritize recruitment to better balance employees' workload. Businesses like Aldi and Dollar Tree have recently announced aggressive hiring drives with incentives that include pay increases and rigorous safety policies.
The organizers' actions have attracted regional political attention. In their release, workers noted the support of New York state Congressman Brian Higgins and Buffalo mayoral candidate India Walton. The move has also gained some broader attention; Liz Schuler, recently elected president of the AFL-CIO, has expressed support for the union-organizing effort. Nationally, the move comes at a time when Congress is considering the PRO Act, which would expand workers' right to organize and limit employer interference.